As a leading online video operator in China, iQIYI lately signed a contract with BSD Zhongguancun Hongqiao Innovation Center, marking the settlement of iQIYI Shanghai Headquarters in Changning, which is estimated to improve the industrial distribution in Hongqiao Airport Economy Demonstration Area and bring about a large number of upstream and downstream companies and industrial resources for cultural and creative industry, thus enriching the local industrial chains.
BSD Zhongguancun Hongqiao Innovation Center is located at the intersection of Xiehe Road and Linhong Road, which provides more than 17,000 square meters of office buildings for iQIYI. The video operator will redecorate the buildings like setting studios, and it’s estimated that by early 2017, more than 1,000 employees of iQIYI in Shanghai will move in, from departments like management, sale, marketing, content design, online live broadcast, e-business and technology product center.
iQIYI is a giant among China’s online video providers and one of China’s largest video service platforms, aimed to provide clear, smooth and user-friendly video watching. By June 2016, iQIYI VIP members had outnumbered 20 million. As an Internet-based video service platform, iQIYI not only seeks the development and application of new technologies but tries to boost users’ experience by content creation and output. This not only meets the demand of Changning in developing “Internet Plus Consumer Services” and fashion culture creative industry but well matches with the goal of “serving regional economy, boosting industrial upgrade, accelerating commercialization of science and technology and promoting social contribution” raised by BSD Sci-tech Real Estate.
Reports say that BSD Zhongguancun Hongqiao Innovation Center located in Hongqiao Airport Economy Demonstration Area takes up an area of about 5 hectares, made up of nine independent buildings for headquarters and five standard office buildings. The center was the first project that BSD launched in Shanghai, and construction has been at full steam since the acquisition was completed in May 2015. In November last year, Zhongguancun Hongqiao Innovation Center saw the first proprietors move in. By referring to its experience in building Zhongguancun Industrial Park, Zhongguancun Hongqiao Innovation Center will actively combine social resources and provide quality services to build up an open innovation park and an industrial service system of “new technology, new business and new space” in order to help with regional structure adjustment and transformation and upgrade.